This is why I can feel comfortable in saying, “what you don’t measure – doesn’t exist.” Hence, everything you see and experience in your life is because you’ve measured it in some way.
So you’re taking measure of things all the time – that’s how our minds catalog our experiences. It’s usually pretty easy to gauge the difference in number between a line of ants on the ground and the number in and around an ant hill. The same is true when you look at a number of something. You don’t need a ruler to know the difference between a long board and a short one. Your eyes measure everything you look at all the time. So you don’t have to use a ruler to measure something. To measure means to take an exact quantity or fixed amount of something. To measure means to ascertain the size, amount or degree of something by using a marked standard or by comparison with a known object. Now before we start playing a game of semantics about what measuring means – let’s consider a couple of definitions: But just consider it for a moment: Can something that’s not being measured really, truly exist? Why? Because what you don’t measure – doesn’t exist. And if you’re just getting started, you want to track what’s going on in your business. If you’re a life coach making $40,000, you need to track what’s happening in your business. If you’re an engineering firm who makes $10 million per year, you need to track what’s happening in your business. It doesn’t really matter your field or your niche. …doing more of what works and less of what doesn’t. They’re going to tell you that they key to their success is: I mean that you’re missing an absolutely fundamental part of running a successful business. I don’t mean the sort of mistake where keeping your business opened is threatened – though it could come to that. And even fewer – way fewer – have an established system for tracking and evaluating the effectiveness of each of the most important parts of their business. Very few small business owners are measuring their business activity these days – especially on the internet. Are you one of those business owners who’s not tracking your business activity, tracking your marketing or recording how you spend your time each day working on your business?